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Bethenny Frankel Launches New Wine Line Called ‘Forever Young’

Bethenny Frankel continues to expand her business empire. The former Real Housewives of New York City star took to Instagram to announce that she is launching a new wine line after the success of her Skinnygirl brand.

“Can lightning in a bottle strike twice? I cracked the code in the spirits business once before. “My little cocktail baby was the fastest growing liquor brand in history, at the time,” she began. I paved the way for many other media personalities to launch their own cocktail brands and created a new category.” 

“Before Skinnygirl, there was only Diddy, Dan Akroyd, Sammy Hagar & Danny Devito, all men. Celebrities have historically been strictly told to never be photographed with alcohol. Liquor companies were marketed by men to men and I changed that game,” she continued. “Now it’s a whole new world for women, thanks to my little brand that could. I waited until I found another brand and concept that I wanted to call my own. I want to do it again with a new 🍷. I’m 50. I feel great and I, like you, want to be and feel FOREVER YOUNG.”

“In the world of wine, it has become all about marketing and price and no taste. Forever Young wine is absolutely superb. It is next level,” she added. “Every note is delicious. It is balanced. It is elevated. It is legit. With every sip, you will understand why I entered back into this space.”

She concluded, “I want to be FOREVER YOUNG. Do you??? ❤️”

According to Page Six, Forever Young Wine is currently available in Malbec, Cabernet Sauvignon, and Sauvignon Blanc, with a Rosé option coming soon. To purchase Forever Young Wine and/or for more details CLICK HERE!

This is Frankel’s second major launch of 2021. In February 2021, she released Bethenny Eyewear on HSN.

Frankel, who founded Skinnygirl in 2009 and sold her empire’s cocktail line for a reported $120 million in 2011, told Page Six Style in March that her new namesake eyewear brand comes from a “more mature” perspective than her Skinnygirl brand.

“Skinnygirl is about practical solutions for women and was created when I was a younger woman. Bethenny is about elevated solutions for women,” she explained at that time.


Photo Credit: Courtesy via Bethenny Frankel/Instagram