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ITV To Air Early Episodes Of New Season Of RHOCheshire On New Service ‘EarlyBe’

ITV has confirmed that they will be releasing early episodes of their new reality shows ahead of their regular broadcast on a new service called, EarlyBe, which will launch on Thursday, September 3.

The new service will kick off with the premiere of the first episode of the new season of Sam & Billie: The Mummy Diaries before it airs on ITVBe that night.

Also, new episodes from the 12th series of The Real Housewives of Cheshire and the 10th-anniversary edition of The Only Way Is Essex will also premiere on EarlyBe, which will be part of the ITV Hub. Other upcoming shows to get the EarlyBe treatment include Ferne McCann: First Time Mum and Gemma Collins: Diva Forever & Ever.

For each series, the network says that new episodes will be made available "by 7am" on their day of transmission.


Reality fans rejoice, as the ITV Hub unveils EarlyBe, an exclusive first chance to watch brand new episodes of ITVBe’s most popular and talked about shows.

Starting on Thursday 3 September, the Hub will debut the first episode from the new series of Sam & Billie: The Mummy Diaries on the platform the morning before broadcasting on ITVBe.

The ITV Hub will host all new episodes of reality favourites including The Real Housewives of Cheshire and The Only Way Is Essex. 

As TOWIE reaches its milestone tenth anniversary, and with Housewives going into its twelve series, new episodes from both series will go live on the ITV Hub each week by 7am.

In 2019, TOWIE proved one of the ITV Hub’s five most popular catch up programmes. The ITV Hub will also be airing a new series, The TOWIE Years, looking back on a decade of Essex drama.

EarlyBe also includes other exclusive ITVBe programming including the forthcoming sixth series of Ferne McCann: First Time Mum and the latest instalment of Gemma Collins: Diva Forever & Ever.

Additionally, later this week, ITV Hub will be hosting Virgin Media’s Best of V Festival, delving into the archives for a look at some of the most celebrated moments and legendary V Festival performances.

Paul Mortimer, Head of Digital Channels & Acquisitions, ITV said:

“ITVBe’s reality content has always proved hugely popular on the ITV Hub platform, and now we’re treating Hub viewers to an early morning fix of their favourite shows, ensuring they can stay ahead of the curve on all the Essex dramas and Housewives feuds.”

The Real Housewives of Cheshire is currently filming Season 12 and is set to premiere later this year along with new series, The Real Housewives of Jersey.

Photo Credit: ITV/Monkey Kingdom