Wednesday, September 4, 2019

Kyle Richards To Launch New Clothing Line At New York Fashion Week!

Kyle Richards is heading back to her love for fashion after closing her Kyle by Alene Too boutiques last year. The Real Housewives of Beverly Hills star has collaborated with Shahida Clayton, and the new line is called Kyle and Shahida and is set to launch at New York Fashion Week.

“I love being creative in fashion,” Richards told WWD. “When I closed my store in Beverly Hills, I saw all these ‘for lease’ signs, and thought, yikes, what should I do?’ My husband told me to take a breath, and then I started to talk to Shahida, someone whose work I love and admire — and had been carrying in my stores, and wearing on the show for years.”

In addition to manufacturing for several private label brands, Clayton had been designing her Shahida Parides line since 2012. “She has amazing caftans; I gave them away on the show and people went crazy,” Richards said of Clayton. “I know the fabrics and how I like to look and feel; Shahida can get it done.”

“I wanted to do a collection that looked fashionable, elegant, chic and comfortable, with beautiful wildlife and nature prints. I’m an avid animal and nature lover, and wanted that reflected in the line, which will give back to various charitable foundations,” said Richards.

The collection will retail for $200 to $500. They will include resort-ready jumpsuits, rompers, basic skirts, dresses, robes and jackets that go from day to night. The line will be available to pre-order right off the runway at Kyle-Shahida.com, and be wholesaled as well.

“The people who watch my show and follow me on Instagram range, from young girls to older women, we want to have something for everyone,” she told WWD. “It’s a lifestyle show some people watch for the fashion, the homes, the cars. They are watching everything we wear, and we have to be looking our best and comfortable.”

She’s also planning new brick-and-mortar stores for the collection. “Many designers start a line and it doesn’t come to anything; my goal is to get results,” said Clayton, noting that sales of her clothing have always gone up when the housewives have worn pieces on the show. Added Richards, “Reality TV is a great platform to showcase these things.”

The collection will launch on Sunday, September 8 with a runway show at Pier59. Richards' co-stars Lisa Rinna, Denise Richards, Teddi Mellencamp, Erika Girardi and Dorit Kemsley apparently will be seated front row. The event will be filmed for the Bravo hit reality series and will be added to a future episode for the show's upcoming tenth season.

Photo Credit: Bravo

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